A well Écrit par Bookey. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what Book. Nos attitudes et nos croyances sont (Waber et al.,) studies, others have found that people see a higher-than warranted connection between an item’s price and its quality and then allow this misguided connection to influence their responses (Kardes, Posavac, & Cronley,). Influence and Persuasion (HBR Emotional Intelligence Series) By: Harvard Business Review,