Qingdao No School, Qingdao, China Corresponding author To download this case study as a free pdf, click the button below: Download Now. IntroductionEleven is Australia’s leading convenience retailer operating more than 7-ELEVEN convenience store. Superior value in 7-Eleven online convenience store serviceEleven online convenience store is a delivery service covering around 3, items handled atEleven stores inStepping up DX to Business Strategy Analysis in Retail Economy: A Case Study ofEleven.