Take Your Business from Startup to Game Changer. Start simplifying today The first way that Richard Koch encourages companies to simplify and maximize profit is by simplifying the product line and price. After you've bought this ebook, you can choose to download either the PDF version or the ePub, or both Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Investor and successful