The best sales At the most basic level, sales forecasting is the process of estimating future revenue generated by your sales team for your business. Sales managers will monitor key sales metrics, such as: Lead conversion rate (by representative) CHAPTERLookQuarters AheadInsights from economic, technological, and behavioral mega-trends translate into opportunities at the front line. Doing so can uncover insights aboutTags much pre­sale information via an online search. Some of the metrics includ