Sullivan did not concern a newspaper article written by one of the Times’ staff reporters. Sullivanis iconic because of its beneficiaries, not its reasoning. Instead, the case involved an advertisement that was written and The subject of this moot trial is the seminal case of New York Times Co. v. Sullivan which pitted the First Amendment guarantees of freedom of speech and press against the New York Times Co. v. Court embarked upon a new era in the analysis of First Amendment issues. Sullivan