Stories spread. What's Your Story? Using stories to ignite performance and be more successful is a leaders Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor, and master story teller Craig Wortmann demonstrates the powerful impact Craig is the author of “What’s Your Story?”, a book that looks at how leaders and sales professionals use stories to connect, engage and inspire. Stories are an antidote for a number of things. What's Your Story? Using stories