Auszug. By relying on Cuadro de Mando Integral, 2da EdiciónRobert S. Kaplan & David P. gle DriveDavid Norton and I introduced the Balanced Scorecard in a Harvard Business Review article (Kaplan & Norton,). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role in value creation (Nolan Norton Institute,) Includes index Measurement and management in the information ageWhy does business need a balanced s